Denmark’s digital yoga universe

+100,000 monthly web users and 4.9 out of 5 stars in the App Store

Taking members on a self-love yoga journey

Delicious and engaging content
Subscription solution with possible add-ons
Personalised experience with favouriting, filtering and search
4/9 out of 5 stars in the Apple app store
Inspiring over 100,000 members – every month

From small shop to big business

Cathrineyoga.dk is Denmark’s largest yoga universe that inspires over 100,000 members and yoga students every month. Behind the universe is Cathrine Kofoed – a true yoga guru.

As the company grew, it was time to relaunch the yoga universe. Cathrine wanted more flexibility and efficiency by freeing herself from standard 3rd party systems. And she wanted to expand the universe with an app.

Together with Cathrine, we have recreated the entire business. The model was the yoga universe unfolded as a subscription solution with possible add-ons and yoga holidays. All in a native app packed with great content that members love: 4.9 out of 5 stars in the App Store.

Engaging content universe with efficient maintenance

A large content universe with healthy recipes, yoga videos, yoga cures, yoga education and more engages members daily to go on their own “self-love yoga journey”.

Content is the centre of Cathrine’s universe – and business. An update should therefore not be too time-consuming. For the same reason, we have focused on creating efficiency in the development – it must be efficient to be Cathrine Yoga. A change in one place has an impact on both the web platform and the app.

To keep the universe from becoming too “heavy”, all videos are hosted on the vimeo streaming service. Video content can also be streamed to a larger screen, so members can have content running on the TV while doing yoga on the living room floor, for example.

Filtering and favouritism keep members in “zen”

Cathrine wants to make the experience smooth and seamless to keep members in “zen”. That’s why we’ve made it easy to favourite content and search for specific content via advanced filtering and search. Customised notifications also keep members “on fire” and ensure high and recurring engagement.

With the Cathrine Yoga app, we have together created a foundation and universe that members love and that makes the business flourish.